Workato’s CEO Introduces Readers to a New Era in Automation with Upcoming Debut Book
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MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--May 10, 2023--

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--May 10, 2023--

Workato, the leading enterprise integration and automation platform, together with Wiley, a global leader in publishing, research, and education, today announced the upcoming industry-focused book, The New Automation Mindset. The book, authored by Workato CEO, Vijay Tella, former Gartner analyst Massimo Pezzini, and HubSpot VP Platform Ecosystem, Scott Brinker, reveals the mindset behind the success of category-defining businesses that harness AI and automation. It then provides the blueprint for how company leaders can bring this mindset to life in their own organization. Pre-orders are currently open and the book will be available on August 29th, wherever books are sold.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230510005531/en/

The New Automation Mindset by Vijay Tella with Scott Brinker and Massimo Pezzini (Graphic: Business Wire)

The New Automation Mindset will take an in-depth look at how technologies like generative AI, and low-code, cloud-native automation have propelled organizations into this new digital era. But, without a new mindset and unique blueprint, the reality is that no technology – not even AI – will break loose the stalled digital transformation movement. The book outlines the mindset and blueprint for CEOs, CIOs, and other business and technology leaders who want to be a catalyst for change in their organizations. Readers will learn how to focus on the big picture, with an organizational growth mindset of embracing challenges, and treat change as a team sport to transform to a new level.

“The advent of generative AI revolution and low-code automation unlocks immense potential in enterprises, enabling people to innovate at the speed of their ideas. Although business transformation initiatives have primarily focused on technology, the mindset with which we approach this new AI-driven democratization will be just as crucial in the future,” said Vijay Tella, author, and CEO of Workato. “ The New Automation Mindset is our effort to unveil how every organization can harness generative AI and automation to transform themselves.”

Hear from industry leaders on how The New Automation Mindset will revolutionize the way business leaders approach automation and first reactions to the book:

Named a Leader in the 2023 Gartner® Magic Quadrant™ for iPaaS, Workato enables enterprises to automate their business processes across the organization by integrating their applications, data, and experiences. Designed with best-in-class security and governance, scalability, performance, and availability, Workato’s low-code, no-code platform makes it easy for IT and business teams to integrate their applications and automate their processes, drawing from thousands of automation “recipes” built by the Workato community. With Workato’s democratized approach to automation and integration, business technologists are empowered to fuel their organization’s digital transformation.

To pre-order your copy of The New Automation Mindset and learn more about the movement, visit here.

About Workato

The leader in enterprise automation, Workato helps organizations work faster and smarter without compromising security and governance. Built for Business and IT users, Workato is trusted by over 17,000 of the world's top brands, including Broadcom, Intuit, and Box. Headquartered in Mountain View, Calif., Workato is backed by Altimeter Capital, Battery Ventures, Insight Venture Partners, Tiger Global, and Redpoint Ventures. For more information, visit workato.com or connect with us on social media:

View source version on businesswire.com:https://www.businesswire.com/news/home/20230510005531/en/

CONTACT: Joseph Hollister

Communications Manager

joseph.hollister@workato.com

KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: ENTERTAINMENT DATA MANAGEMENT TECHNOLOGY SOFTWARE BOOKS ARTIFICIAL INTELLIGENCE

SOURCE: Workato

Copyright Business Wire 2023.

PUB: 05/10/2023 09:00 AM/DISC: 05/10/2023 09:00 AM

http://www.businesswire.com/news/home/20230510005531/en

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