Tom Grennan is "passionate" about live music being accessible.

The 'Little Bit Of Love' singer deliberately sets his own ticket price as low as he can so as many fans as possible can see him and he admitted to being "gutted" after new research showed 69% of Brits are cutting back on live experiences, including gigs, festivals and theatre events, in order to save money in the current climate.

Tom has teamed up with Magnum ice cream to launch their Pleasure Pass initiative, which sees the firm give away hundreds of free tickets to gigs, festivals and events this summer - including the chance to see the 28-year-old singer himself.

He said in a statement: “I'm buzzing to be working with Magnum on this amazing new initiative. Keeping tour tickets low and as accessible as possible is something I’m really passionate about, I've just done it on my recent tour so as many of my fans could come along as possible, and I love that Magnum share that same ethos.

“I was gutted to read the stats on how much people are cutting back on things that bring them pleasure and this initiative is all about giving back and giving people that joy and entertainment we all need and deserve right now.

"There's nothing like the euphoria and togetherness of live music - it's a feeling like no other, whether you're on stage or in the crowd - so I'm hyped to team up with Magnum on this!”

Those that manage to win a Pleasure Pass - either by spinning the wheel at https://www.magnumicecream.com/uk/pleasurepass.html or finding the Magnum Pleasure Bus in different UK cities across the summer - can claim 2 free tickets to events including Boiler Room, Big Feastival, Tom Grennan, Splendour Festival, Greenwich Summer Sounds, Sofar Sounds, Fly Open Air, Waterworks Festival, This Feeling events, JBM Presents Craig David, and Luna Cinemas.

The launch of the Pleasure Pass is also in celebration of Magnum’s new Double Sunlover and Double Starchaser ice-creams, which the brand will also be giving out to lucky winners on the ‘Pleasure Wheel.’