We live in a time where information about our favorite celebrities is readily available — the clothes they wear, their skin-care regimens, workout routines, the recipes they use, where they vacation, and so much more. So, it’s only natural that we’d be curious about their sex toy preferences. After all, sexual pleasure is a purchase we can all stand behind, and female celebrities have long been at the forefront of erasing the lonely girl stigma that formerly surrounded purchasing vibrators — because putting your own pleasure first should never be stigmatized.

In recent years, celebrities have continued to feel more comfortable name-dropping their favorite sex toys and letting us know the ins and outs of their sexual pleasure preferences, and, in the process, satiating our overly curious minds. In fact, many celebrities have even taken sex toys up as a new business enterprise, partnering with sexual health and wellness brands in order to give us the gift of orgasms.

In the name of research, we searched for the best celebrity sex toy lines to find the ones that come not only highly recommended by customers but by celebs themselves…and the list is stacked. From wild shapes and sizes to the kinds of orgasms they deliver, sexual wellness companies have come a long way. Keep reading to see which celebs have championed sexual wellness brands and which products are their faves, and get ready to experience pleasure like the stars.

Bedroom Kandi: Kandi Burruss

The Real Housewives of Atlanta star launched Bedroom Kandi, an entire line of sexual intimates and toys, back in 2020 and is still pushing for pleasure products to go mainstream. The line has everything from thrusting rabbits and rainbow dildos all the way to ultra-relaxing bath salts (for those curious about bath-time masturbation). For those who think masturbation is a solo activity, the reality star suggests mixing things up by using your toy in front of a friend and having them join in.

What They’re Saying: “It’s weird how a lot of toys and things aren’t marketed toward women — especially with the popularity of pleasure parties now. I was thinking it would be nice to create something that women could have and not be ashamed of,” said Kandi Burruss to Essence.

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Maude: Dakota Johnson

Dakota Johnson loved Maude’s sexual wellness products so much that she became an investor and co-creative of the company in 2020. Since then, Johnson has been unafraid to promote the sex toy brand on her Instagram and in interviews. The actress especially loves its “personal massagers” — Vibe and Drop — which she admits to using as a facial massager as well as for its intended sexual pleasure purposes. In addition to Maude’s multipurpose versatile vibes, we’re huge fans of its best-selling natural lubricant, Shine.

What They’re Saying: “Maude is a company based on universal design making modern, body-safe, high-quality essentials for before, during, and after sex, with yourself or with another lovely human. The caliber and aesthetic of these products is excellent and elevated,” said Dakota Johnson to InStyle.

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Playground Lubricant: Christina Aguilera

Christina Aguilera has always been at the forefront of sexual positivity, challenging media stereotypes with both her music, fashion, and voice. So, it’s no surprise that she would get in on the ground floor of a sexual wellness company specifically created to empower women. Though there are no sex toys available so far, Aguilera’s brand, Playground, boasts four natural pH-balanced lubricants to help stimulate the mind and body. Her fave? Date night. A warm vanilla-scented lube that smells just as blissful as it feels.

What They’re Saying: “As women, we’re force-fed an idea of what women’s sexuality should be,” she previously told Refinery29. “We think nothing of going into a store and buying beauty products for your face, hair products, etc., but [lube] is something that’s in a different section, aisle….The more you understand your body, the more empowered you become.”

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Goop Wellness: Gwyneth Paltrow

When you think of Goop, you might not think of sex toys, but Paltrow’s lifestyle brand has been at the forefront of the sexual wellness game since its founding. From vagina-strengthening yoni eggs to vagina-scented candles, Goop’s wellness section is a veritable vagina celebration. Its latest vibrator, the Viva La Vulva, which dropped last year, promises toe-curling stimulation to not just your clit but your entire vulva — all while looking like a modern work of art.

What They’re Saying: “You could leave [it] on your nightstand without embarrassing yourself or somebody else,” Gwyneth Paltrow told the New York Times of Goop’s artistic sex toy collection.

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The Demi Wand: Demi Lovato

You know a celebrity believes in a product when they’re willing to have it named after them. Though BBoutique isn’t Lovato’s own company, she partnered with the former porn distributor to create something super special. The Demi Wand packs a real punch wherever you need stimulation, all while fitting into the palm of your hand. It was important to nonbinary Lovato to create a toy that worked to stimulate any body part, regardless of gender, and if the reviews are any indication, everyone agrees.

What They’re Saying: “We have spent far too long pretending we are not sexual beings — it’s time for us to put this stigma to rest. We are all deserving of pleasure. We are all deserving of orgasms,” said Demi Lovato on Bellesa Boutique.

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Womanizer Liberty: Lily Allen

You probably know Lily Allen as an accomplished singer and songwriter, but did you also know about her passion for de-stigmatizing female pleasure? The songstress teamed up with Womanizer in 2018 for the #IMASTURBATE campaign to start an open dialogue surrounding sexual fulfillment through sex toys. The Liberty was developed specifically to help women feel comfortable indulging in pleasure with this easy-to-use suction vibrator. Best of all? Mega-retailer Lovehoney currently has it for a whopping 30% off, making pleasure not only accessible but also affordable.

What They’re Saying: “It changed my orgasmic experience altogether. If I want a guaranteed orgasm, I will definitely reach for [the Womanizer],” said Lily Allen to Womanizer.com.

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Lelo Soraya Wave: Megan Barton-Hanson

The former Love Island contestant admitted that the only thing that got her through Covid lockdown was her collection of sex toys, setting the stage for partnerships with several luxury sex toy brands. Among her promoted items is the Lelo Soraya Wave. This luxe vibrator uses advanced technology to mimic the curl of a person’s fingers like no other massager, causing a wave of orgasmic pleasure. Right now you can grab Barton’s fave for under $200 — practically unheard of outside Black Friday or Cyber Monday.

What They’re Saying: “Some partners feel like a toy means they aren’t fulfilling your needs, but, really, it can be an added bonus to hopefully an already great sex life,” said Megan Barton-Hanson to Lelo.com.

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Vush Majesty 2: Cardi B

There’s no better endorsement than spotlighting something in a music video — and that’s just what the rapper did in her video for “Up.” The sexually outspoken celeb recommends the toy, which has a curved handle for easy exploration. Plus, the wand’s head offers a wide area to stimulate all body shapes and sizes. And if Cardi approves, you know it’s good.

What They’re Saying: “This [vibrator] right have you bussin’. I ain’t gonna talk no more my business, but this vibrator have [Cardi B vibrates and shakes around the screen],” said Cardi B on Vush’s Instagram.

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Coco Licious: Coco Austin

Former lingerie, Playmate, and swimsuit model Coco Austin is an aficionado of sexual pleasure, which is why it made complete sense to utilize her expertise and launch her own brand of sex toys. In 2015, Austin teamed up with California Exotic to create Coco Licious, a line of premium sex toys at budget prices. Sold anywhere CalExotics is sold (Babeland, Walmart, Amazon, Pinkcherry — the list goes on!), this Lipstick Vibrator is one of 12 toys available for purchase right now, and it is transportable, discreet, and powerful. Just stick it into your purse and enjoy it on the go — no one else will ever be the wiser.

What They’re Saying: “I chose the colors, the materials, the lengths, the widths — every detail,” Coco Austin told the Toronto Sun.

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