Starbucks Vietnam: Why the US chain cannot crack a coffee-loving nation

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1970-01-01 08:00

The verdict is clear: Vietnamese people love coffee, but they don’t really seem to like Starbucks.

Tu Anh Le loves going to the Starbucks at the buzzing heart of Vietnam's Ho Chi Minh City.

The 26-year-old and her friends dress up for the occasion and take selfies at the cafe.

"Pictures at Starbucks make my Instagram look nicer," says Tu Anh Le, who thinks the cafe is "luxurious", like...