Remy Cointreau SA’s first-half profit missed analyst expectations amid a sharp decline in US demand for its pricey spirits, but the company kept its sales guidance and vowed not to roll back price increases.

The French cognac maker reported a 43% decline in current operating profit to €169 million ($185 million).

The high-end spirits producer has been sideswiped by a steep drop in demand for its expensive liquors in the key US market and a vicious promotional price war with rivals such as LVMH. In response to the downturn, Remy has vowed to aggressively cut costs by €100 million to protect its profitability.

The company kept its full-year outlook of a 15% to 20% decline in sales on an organic basis. Remy said it has cut costs by about €25 million in the first half.

Chief Executive Officer Eric Vallat said the company will not reverse price increases it made during a boom in cognac demand during the pandemic.

“Holding prices is reinforcing brand equity,” Vallat said on a conference call with investors.

The aggressive cost-cutting measures won’t jeopardize future growth, he said. While a surge in popularity of tequila in the US has cannibalized some cognac sales, he said he expects a rebound for the French spirit.

“Cognac is timeless and always comes back,” Vallat said.

Remy shares were little changed in Paris. They have lost almost a third of their value this year.

(Updates throughout)