Luke Evans says Save The Children’s secondhand Christmas jumper line “really got” him “in a festive mood”.
The ‘Dracula Untold’ star thinks it is “amazing” to be the face of the pre-loved knitwear collection - which is supplied by vintage chain Beyond Retro and will raise money this festive period to help make child poverty a thing of the past.
The winter woolies - which are each named after an individual child supported by the Save the Children andfeature their story on its label - can be purchased at the brick-and-mortar store Story Knits in London in the lead-up to Christmas Jumper Day on 7 December for one week.
The 44-year-old actor - who has been a Save The Children ambassador for seven years - said: “Walking into Story Knits really got me in the festive mood and gave me a totally unique jumper to see me through winter.
“Story Knits doesn’t just give you the opportunity to pick up a trendy knit without compromising the planet, it brings you closer to the incredible work of Save the Children and the young people they’re helping around the world, including in the UK.
“I chose to wear the ‘Simon’ jumper when I visited the store as his story really stood out to me. When conflict at home separated the 13-year-old from his family, Save the Children helped to reunite them so they could enjoy a safer future together. Amazing!”
The charity - which is raising awareness of the added impact of the climate crisis in locations such as the Solomon Islands to children’s socioeconomic well-being - enthused about all the “fun and fabulous” knitwear people don at this time of year while calling their new shop “a powerful experience” which will showcase 91 children’s stories, the amount of little one’s they help every minute.
The organisation’s CEO, Gareth Owen MBE, said: “Every year we love seeing the fun and fabulous knits people wear and how they bring friends, families, schools and workplaces together.
“We are really excited to be opening Story Knits to take this year’s fundraiser one step further and drive home why putting on a festive jumper and taking part is so important. The store is a powerful experience and hopefully gives wearers a more meaningful and memorable connection to the cause too.”