LOS ANGELES, CALIFORNIA: Kris Jenner expressed her support for her businesswoman daughter, Kendall Jenner, on Friday, July 7. The Internet couldn't get enough of her product placement ploy in an attempt to promote her daughter's 818 tequila brand in her latest snap.

Watching 'The Kardashians' has become "a chore" for most fans due to the quantity of screen time the sisters' numerous enterprises receive. Last year, one TikToker put together a Season 2 montage in which Kim Kardashian and Khloe Kardashian flew to Miami for Kim's firm Skims, while Kendall Jenner flew to Las Vegas to promote her 818 tequila. The TikTok video featured several mentions of both companies and Khloe's Good American collection. Kylie Jenner's beauty line, Kylie Cosmetics, has previously been featured in the series. The video immediately accumulated thousands of likes, with hundreds of additional people flocking to the comment area to express their support.

Captain Kris and 818

Kris took to Instagram on July 7 to share a handful of photos of the 'The Kardashians' star lounging inside the bridge of a cruise ship. Kris accessorized her floor-length leopard print gown with sunglasses and a sun hat. She posed for the camera while attempting to make a phone call to her team while also navigating the currents. In the captions, she asked, "Where to?"

Captain Kris put her daughter Kendall's tequila bottle in the frame, despite the fact that her beliefs on drinking behind the wheel are unknown. Kris, on the other hand, seemed to have impressed her followers with how effortless she made it look.

'Product display 101'

As soon as the pictures hit the internet, fans were quick to comment, "It's the product placement for me." While another person chimed in, "Not the 818 bottle product placement." One user called it, "Product display 101." A fourth concerned user asked, "Drinking and driving? 🤔"

One user quipped, "She’s going to find the submarine." While another joked, "Titanic wreckage is a dope place to be." Another person noted, "Drinking and boating kids. It’s hip now 😂." One user added, "No Tequila on Board 😅8️⃣🤍." "Don't drink and drive Kris 😍😂," advised another.