International Color Blindness Awareness Month Nets Huge Turnout
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1970-01-01 08:00
BERKELEY, Calif.--(BUSINESS WIRE)--Aug 29, 2023--

BERKELEY, Calif.--(BUSINESS WIRE)--Aug 29, 2023--

EnChroma – creators of glasses for color blindness – today announced that over 160 organizations and influencers have committed to support International Color Blindness Awareness Month 2023. During September, EnChroma and major museums, universities, businesses, libraries, school districts, state and federal parks, tourism agencies, influencers, and Lions and Kiwanis Clubs, will band together to make social media posts, disseminate information, and engage in other activities to educate the public about Color Vision Deficiency (“color blindness”).

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Color blind people only see 10% of the hues and colors others see.

This year companies and organizations large and small from around the world representing a variety of fields have pledged their support. They include multinational corporations such as Honeywell Aerospace and Siemens Energy, the Centre Pompidou, the Georgia O’Keeffe Museum, Boston University, North Carolina State University, Friends of Kauai Wildlife Refuges, the Audubon Nature Institute, the Boy Scouts of America, and the Atlanta Botanical Garden – to name just a few.

“That nearly four times the number of influencers and organizations are supporting this year’s color blindness awareness month demonstrates the growing recognition of color blindness’ prevalence and effects,” said Erik Ritchie, CEO of EnChroma. “We greatly appreciate that so many people and organizations are spotlighting color blindness in hopes it will spur educators, legislators and employers to take actions that mitigate the frustrations and challenges people with color vision deficiency experience every day.”

Color blindness affects one in 12 men (8%) and one in 200 women (.5%); 13 million in the US, 30 million in Europe and 350 million people worldwide. While people with normal color vision see over one million shades of color, those with Color Vision Deficiency only see an estimated 10% of hues and shades. Common color confusions include green and yellow, gray and pink, purple and blue, and red can appear brown. Click here to see more images depicting color blindness.

EnChroma encourages organizations, businesses and individuals to sign up here to commit to making at least one social media post, or undertaking any other activity to promote color blindness awareness in September, using any of the customizable images and templates located here. Participating organizations will receive two pairs of EnChroma glasses to give away to color blind students, customers, staff or visitors.

The 160+ organizations participating in International Color Blindness Month 2023:

EnChroma Color Accessibility Program ™

EnChroma is the leading advocate for accessibility for those with color blindness. Nearly 200 public institutions — including over 100 museums libraries, schools, universities, national parks, gardens, employers and tourism bureaus — participate to help color blind visitors or students more fully experience colors in art, nature, and overcome obstacles to learning. Participating organizations include the Georgia O’Keeffe Museum, The Centre Pompidou, Van Gogh Museum, Dallas Museum of Art, Boston University, North Carolina State University, and many others. EnChroma donates a pair of glasses for every pair an organization purchases. EnChroma also provides materials for institutions to educate the public or teachers, students, and parents about color blindness and its effects.

EnChroma encourages schools and parents to easily and quickly test all students for color blindness using its free online color vision test. Email accessibility@enchroma.com to learn more.

EnChroma’s patented lens technology helps people with red-green color blindness see an expanded range of colors and to see them more vibrantly, clearly and distinctly. Studies by world-renowned color vision scientists at the University of California, Davis and France’s INSERM Stem Cell and Brain Research Institute, and the University of the Incarnate Word, have demonstrated the effectiveness of EnChroma glasses.

Story Assets for Media

Visit our Media Kit to download user videos, photos of EnChroma glasses and b-roll.

About EnChroma

Based in Berkeley, Calif., EnChroma produces leading-edge eyewear for color blindness and low vision, and other solutions for color vision, sold online and through Authorized Retailers worldwide. Invented in 2010, EnChroma’s patented eyewear combines the latest in color perception, neuroscience and lens innovation to improve the lives of people with color vision deficiency around the world. EnChroma received an SBIR grant from the National Institutes of Health (NIH). It earned the 2016 Tibbetts Award from the U.S. Small Business Administration in recognition of the firm’s innovative impact on the human experience through technology, and the 2020 Innovation Award in Life Sciences from the Bay Area’s East Bay Economic Development Alliance. Visit enchroma.com to learn more.

View source version on businesswire.com:https://www.businesswire.com/news/home/20230829983801/en/

CONTACT: Kent Streeb

Vice President of Communications and Partnerships

P: 530.908.9225

kent@enchroma.com

KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: WEARABLES/MOBILE TECHNOLOGY INFLUENCER OTHER PHILANTHROPY OPTICAL MEDICAL DEVICES CONSUMER SOCIAL ACTIVISM PHILANTHROPY SOCIAL MEDIA ARTS/MUSEUMS TECHNOLOGY ENTERTAINMENT NEUROLOGY PEOPLE WITH DISABILITIES MARKETING HEALTH OTHER EDUCATION COMMUNICATIONS EDUCATION

SOURCE: EnChroma

Copyright Business Wire 2023.

PUB: 08/29/2023 08:00 AM/DISC: 08/29/2023 08:02 AM

http://www.businesswire.com/news/home/20230829983801/en

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