How Mike Jeffries used shirtless models to sell Abercrombie

2023-10-03 00:23

The Californian Mike Jeffries had a clear vision when he took over - "We go after the cool kids."

If you were an American teen or pre-teen in the early 2000s, you knew Abercrombie & Fitch.

Whether you loved or hated it, the brand was everywhere - its glossy adverts featuring low-cut jeans and graphic tees, its pungent cologne, its loud and poorly lit stores that anchored mainstream malls around...