By Andrea Shalal

WASHINGTON President Joe Biden has created a new role on the National Economic Council (NEC) to tackle anti-competitive business practices, naming NEC member Hannah Garden-Monheit as Director of Competition Council Policy, the White House said on Tuesday as it prepares to challenge new corporate sectors.

Garden-Monheit, a former U.S. trial attorney with experience in the private sector, told Reuters she would forge ahead with Biden's executive order on competition and work with the council's 18 members on new initiatives.

Biden created the council as part of an executive order two years ago to crack down on anti-competitive practices in sectors from agriculture to drugs and labor, and find ways to lower prices for consumers.

"We're going to use all the tools that we have to take targeted actions where we can," Garden-Monheit said. She said would work with Congress to curb anti-competitive practices in agriculture, while seeking new focal areas.

She said the White House was ready to build on successes in meatpacking, ocean shipping and consumer junk fees, but declined to identify fresh targets ahead of Wednesday's fifth council meeting.

One may be the retail sector, which National Economic Council Director Lael Brainard singled out last October before leaving her job as Federal Reserve vice chair, arguing it had "ample room" to "recompress margins" after COVID-19 price hikes.

Biden ran for president in 2020 on a major reset of the U.S. economy, and attacks on corporate greed and power are a centerpiece of his administration.

Industry has chafed at the increased oversight, with the U.S. Chamber of Commerce saying the panel should be called the "Washington Mismanaging the Economy Council" and accusing the Biden administration of "regulatory overreach."

But some moves have found strong bipartisan support in Congress, including steps to crack down on corporate airline and banking fees, to lower the cost of insulin and to make hearing aids more affordable.

Columbia University Professor Timothy Wu, who led the White House antitrust push until December, sans the new title, said Biden's decision to create a specific role centered on the competition council reflected its importance.

"Creating a White House director of competition policy is a big deal — it cements the White House role in antitrust policy and ensures a lasting impact," he said. "Overall, this marks another important milestone in this administration’s revival of FDR-style antitrust.”

(Reporting by Andrea Shalal; Editing by Josie Kao)